Stock Brokerages
Recent stock market boom in India has led to many small to medium-sized former stockbroker, expand and become larger in scope and scale of a sub-broker network and extensive direct sales team to meet the growing number of individual investors in the market. Retail brokers have also diversified to expand wealth management services, covering stock trading, mutual funds, insurance products, and other retail financial products. Focus has been on advisory services to strengthen the relationship between them "sticky." We now have a new species "relationship manager", the point of financial services sbusiness. This sudden expansion of the business has made these companies must adopt new CRM technologies and proven best practices to ensure customer satisfaction, profitability and productivity.
Typically, brokers advertising in various media to generate the query. By e-mail, phone plug, plug-and-line registration or walking access to information is generally produced in the capture of its internal call center. These are then routed by the sales staff, sub-broker or agent's position and expertise-based customer service team. This information is further limited, shaped, and began our relationship with them, check their credit. If the wire
Manual management and distribution, it is entirely possible, some of which may slip through the cracks and get lost. In addition, brokerage firms spend heavily in advertising and other activities. Since there is no established process to track the effectiveness of these campaigns, and calculate the information generated by the business return on investment, the company can not determine the actual driving increased marketing programs often fail to optimize their business and marketing investments.
An account set up after the client began to build his portfolio, through trade and other investments. In the course of these transactions, he may have some queries or problems related to system access, credit funds, account status, asset appreciation, and other updates. These inquiries and complaints, the need to capture, and timely treatment or intervention and action, while maintaining an acceptable turnaround time to upgrade.
Time is the essence of this business, so any delay in response to customer problems could lead to customer dissatisfaction and potential loss. The company also needs to maintain the internal Timeline pledge, in response to inquiries, to ensure their customers remain satisfied. Automation systems, to ensure the right people to participate in properly controlled, and specific issues during the upgrade. Detailed information on trade and investment customers generally available in different systems, according to the type of investment, that is, stock trading, insurance, mutual funds. Because it can not easily access customer service team, they sometimes can not cope with simple